Hisence #UpgradeYourHome Campaign for UEFA EURO 2020
Hisense was a global partner of UEFA EURO 2020, and launched the #UpgradeYourHome campaign to encourage consumers to upgrade their home appliances for summer season.
Hisense appointed Dwyane Wade as the global ambassador for this year's campaign to encourage sports fans and consumers to upgrade their home with prize. Wade officially kicks off the #UpgradeYourHome campaign by calling out to European football legends including Marco Materazzi and Lukas Podolski to bring the Upgrade Season to Europe.
My role in the project was to act as a European hub for receiving the Green screen footage of the talent, received from the US, Germany, Italy and Spain.
There was a large amount of footage that required keying, editing and compositing in after effects that needed to be consistent with the art direction provided by CSM.
Launch Video
Art Direction
